The Dew Chilli Parlor has served Illinois residents its delicious, mild chilli since 1909. When the restaurant reopened in 2014, it needed complete, new corporate branding from square one. I worked extensively with Dew Chilli, crafting a logo and the branding guidelines that would extend to all of the Parlor's print collateral, web presence, social media and advertisements, including the designs for a food truck and the menu located at the brick and mortar restaurant. The branding I created for Dew Chilli focused on modernizing the long history of the Parlor and making it both contemporary and vintage.

Services provided: corporate branding, responsive web design, food truck design, menu design, social media collateral